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information about Fukushima published in English in Japanese media info publiée en anglais dans la presse japonaise

New website to promote Fukushima produce

September 7, 2016

Govt. website to help Fukushima producers




Japan's Reconstruction Agency is launching a website to promote the sale of farm and marine products from Fukushima Prefecture. Sales have suffered since the accident five years ago at the Fukushima Daiichi nuclear plant.

The new site is part of efforts to address damage caused by lingering rumors about possible radioactive contamination of goods from the northeastern prefecture.

The agency has asked a private organization to run the website. It's scheduled to start on Thursday.

About 80 items of fresh produce and processed foods, including rice wines and fruit juices will be on sale at the website.

The site will offer membership with exclusive access to limited goods. It will also facilitate exchanges between producers and consumers to secure steady demand and help with product development.

The number of products on the site will gradually increase.

Agency officials say they hope this will help expand sales. They say farm and fisheries production in the prefecture remains below the levels prior to the 2011 earthquake and tsunami, which caused the nuclear accident.

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